What is a Meta Tag
Meta tags provide search engines with information about the content
and purpose of a Website, as well as the summaries Web visitors see when
they use a search engine. The usefulness of meta tags for search engine
placement has declined dramatically in recent years as companies such
as Google and Yahoo! have changed the way they index web pages. However,
the effective use of meta tags is the first step in categorizing your
site for these and many other search engines.
Make a Meta Tag
Typically, meta tags for website title and description are inserted
into the head section of your website. If you look at the HTML for you
site, it might look something like:
There are three components for meta tags. To get the best results, follow these guidelines:
- Title: This is your first chance to sell your
Website when it appears in search results. It is a short summary that
will appear under your link and should describe your business in seven
words or less.
- Description: The description
will appear after the title and provides additional information about
your Website. It should be a brief description about your business and
your products and services. Make it a concise, engaging summary that
will entice the reader to visit your site.
This is the list of words that search engines will try to match when
they are responding to a search request. Make sure you use as many words
that describe your business as possible, and put the most important
keywords and phrases first. Remember that you only have 250 characters.